Yes and no are at opposite ends of the spectrum. North Pole, South Pole. Night and day. Win, loss. Black, white. Available, unavailable. Protectable, unprotectable. Infringing, non-infringing. They represent a binary proposition, like a traditional light switch with two settings: on and off.
My daughter loves the yes end of the spectrum; no, not
On this Cyber Monday, I’m left wondering, will we ever have a day when the metrics and automated tools available are so accurate and reliable that intangible assets like brands (and trademarks) regularly will be valued, bought, and sold online?
At rock bottom, a brand’s value is at least what another — in an arm’s
-Martha Engel, Attorney
Marketing has always been an exercise in getting consumers to make a connection with a brand. As our friend Seth Godin once said “Marketing is no longer about the stuff that you make, but the story that you tell.” With the widespread use of social media like Twitter, Facebook, and Instagram, those
–Aaron Keller, Managing Principal, Capsule
Okay, rockstars are who they are because they’ve done something to earn it. This applies to the ones who play guitar and those who write books and get up on stages and inspire millions with their words. Rockstar authors and rockstar musicians have many commonalities.
Seth Godin writes a post today that resonates with our continued drum beat about a corporate chasm that can divide those on the same team.
In his post, Seth writes about the “inevitable split between the people who market what gets made and the people who design what gets made.”
He notes the difficulty
Thanksgiving is coming a couple of days early here at DuetsBlog.
We have been minding our business — doing what we do best — fresh branding, trademark, and IP content and insights here five days a week, always thankful for the wonderful contributions from our talented guest bloggers, and staying inspired to write even
It’s no secret that the NFL is facing a reputation crisis, on a variety of fronts. With 2013 being called “a very bad year” for the NFL, words will be difficult to describe how badly 2014 ends (reputationally), if the league continues on its current path of self-destruction.
A common thread to
We’ve spilled a lot of digital ink on the importance of “look for” advertising when a brand owner wants to legally own a non-traditional trademark like a single color, or perhaps the shape of a product, or even product packaging or containers, among other potential non-traditional marks.
So, when
(The) INTA was not in the cards this year, as Hong Kong would have been a very long flight, and besides, Boston (Strong) prevailed instead, to feed my insatiable hunger for creative inspiration at HOW Design Live 2014.
Barbara Walters, (the) Oprah, step aside, here comes Debbie Millman of Sterling Brands:
This interview
Seth Godin — famous for inspiring those who create to “shipit” — took the opportunity yesterday to respond to those who contend he encourages others to “just ship it.”
In Godin’s response he takes issue with the word “just,” because it “implies a throwaway“:
“The just has