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Tag Archives: Amazon.com

Amazon Smiles With Iconic Non-Verbal Logo?

Posted in Advertising, Articles, Branding, Marketing, Non-Traditional Trademarks, Trademarks, USPTO

Yesterday, while on the highway heading to a client meeting, I noticed a truck that looked like this: It reminded me of the plentiful ink we’ve spilled over the years about singular iconic non-verbal logos that can truly stand alone. Remember Seth Godin’s generous insights shared, here? Given the dominant display of Amazon’s non-verbal logo shown above (without the Amazon… Continue Reading

Trademarks on the Internet: Are Consumers Really this Clueless?

Posted in Articles, Fair Use, Infringement, Keyword Ads, Law Suits, Trademarks

Are you unaware of the difference between search engine searches and the search results? Do you believe that a search engine can read your mind and return exactly (and only) the results you expect to receive? Is this your first time using the internet? Good news! If you answered yes to these questions, the Ninth… Continue Reading

An Energized Trademark Monster?

Posted in Advertising, Agreements, Articles, Branding, Dilution, Famous Marks, Law Suits, Marketing, Trademark Bullying, Trademarks, TTAB, USPTO

Three months ago we discussed a “trademark bullying” allegation against Monster Energy, detailed in a declaratory judgment complaint filed in Montana federal district court by energy-drink competitor Victory Energize. Last week, Law360 reported the case settled on confidential terms, and the claims were dismissed with prejudice, at Victory Energize’s request, so the “trademark bullying” charge… Continue Reading

10 Small Business Survival & Growth Tips For 2014

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

— Neil F. Anderson, Founder & President, The Courage Group, Inc. Breaking News-We are just a few days away from the New Year. And for many entrepreneurs/small business owners, the feeling this holiday season may be- thank goodness. Overall, the economy was weak and anemic during 2013, which made it a challenge for many business… Continue Reading

Overcoming the Ostrich Strategy by Effectively Using Your Strategic Plan

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Networking, Technology

– Debbie Laskey and Ward Schendel We all learn a great deal from DuetsBlog and the legal and marketing community assembled by Steve Baird and his team.  As guest bloggers on DuetsBlog, we, Debbie Laskey and Ward Schendel, recently had a conversation about the importance of strategic planning and decided to collaborate on a joint… Continue Reading

Seth Godin on Subtlety: The Trademark Perspective

Posted in Branding, Goodwill, Look-For Ads, Marketing, Non-Traditional Trademarks, Trademarks

Seth Godin’s recent post entitled Subtlety, deconstructed, struck a chord with me, and should strike a chord with all trademark types and the brand owners they represent. Here is my favorite excerpt: Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful than… Continue Reading

Head-To-Head Brand Baiting: Kindle App for iPad?

Posted in Advertising, Branding, Infringement, Marketing, Non-Traditional Trademarks, Product Configurations, Trademarks

–Dan Kelly, Attorney Steve has posted several times on “brand baiting” gimmicks–typically involving spam-type e-mails with enticing pictures or offers of well-known products or brands as rewards for “participation” . . . in, well, God knows what.  (Steve’s previous posts here, here, and here.)  Take a glance at them just to get the principle, then… Continue Reading

Alpha Watch: Li’l “a” Goes to the “e” Market

Posted in Advertising, AlphaWatch, Branding, Marketing, Trademarks, Truncation

The single-letter branding and trademark truncation trend continues. Can you name the retailer selling online gift cards sent by e-mail, using no other identification besides the li’l "a" shown here? Does this li’l "a" logo with a radish inside help? How about these, do they help?   Well, just so you know, it’s not this retailer: 

The Rise and Fall of Online Social Networks?

Posted in Advertising, Mixed Bag of Nuts, SoapBox, Social Networking

–Dan Kelly, Attorney Four weeks ago, I blogged about FaceBook’s ill-advised move to allow unique username URLs.  Some time between then and now, FaceBook removed the page where trademark owners could defensively register their marks to prevent others from choosing such marks as user names.  Now, a rights holder’s only recourse is to submit this… Continue Reading