The saltiest trademark news in the last week surrounds singer Cardi B’s application to register the marks “Okurr” and “Okurrr,” both slang for “Okay???”–but pronounced in a hip, rolled-r trill, sometimes with a shady tone. Or, as Cardi describes, it: the sound of a “cold pigeon in New York City.” If you haven’t heard it
Distinctive
Good, Enough? Really, as a Trademark?
No worries, I’m back at the keyboard, refreshed after a busy January, from the ATA Show in Louisville to Las Vegas for the SHOT Show, then Austin, and well beyond.
2019 is off to a rapid start, not sure where the first half of February went, so I’ll make sure this is a good…
Billy Goats, Trademark Twins, and the Descriptive Limits of Language
I’ve been thinking about the nature of language lately, ever since I listened to a podcast about various philosophers who devoted their study to language. For example, Ludwig Wittgenstein, one of the most influential philosophers of the twentieth century, is famous for his work on the logic of language. A fundamental premise to his…
Can a Word Which Means a Lot (Aloha) Mean Almost Nothing in Trademark?
Hawaii seems to be on the mind here at DuetsBlog lately. Last week, I had the pleasure of visiting three Hawaiian islands for the first time. While there, I quickly became acquainted with Hawaiian life and language. It’s a beautiful place; I recommend everyone visit.
When I first landed on Kauai, the “garden island,”…
Negative Look-For Advertising Statements
Loyal readers know how important look-for advertising can be in making the difference between establishing trademark ownership in the shape or configuration of a product, and being left with nothing but a goose egg (as opposed to a Big Green Egg). That’s not to say, the clunky words “look-for” are required, yet something equivalent…
A Few Weekend Views and Brand Sighting(s)
My daughter captured some artsy pics from our beautiful Fall weekend, can you guess where we were? I’ll give you three visual hints:
Those clues weren’t all that helpful, I suppose, so how about these souvenirs and brand sighting?
But, what brand sighting is this really, are there actually two here, one overlaid on the…
A December for Configuration Trademarks?
Every now and then it’s worth checking in at the USPTO to see what’s cooking in the world of non-traditional product configuration trademarks:
As it turns out, the Big Green Egg is seeking to be more than a word mark — two…
Inventing a Generic Category Name
MillerCoors is currently running this Lite Beer ad, promoting the limited edition original can, and taking credit for inventing the light beer category, way back in 1973.
It is a great reminder that despite Miller’s determined and long-protracted litigation over its attempt to own the word LITE as a trademark for beer, in the…
The Most Famous Bottle Design, Forever?
Coca-Cola settled on its famous contour bottle design almost 100 years ago, in 1916, after several years of trials with other far less distinctive shapes (at least under today’s standards):
Federal trademark registration data confirms the first use date to be July 8, 1916. The description of the contour bottle design mark in 1960 was:…
It’s the Most Wonderful Time Of The Year
For all you sports fans out there, March is pretty much the greatest month of the year. The spring thaw is underway, spring training has kicked off in Florida and Arizona, the first PGA major of the year – the Masters – right on the horizon. And, that’s right, March is the time for “March…