By now, you’re familiar with my enjoyment in capturing and sharing new billboard signage that hits the streets of the Twin Cities. Question, what tagline might have inspired this one?

Was the Minnesota Renaissance Festival inspired by Nike’s famous “Just Do It” tagline?

Almost four years ago now, we noted — in this gem from

GarnerWhatsinYourWalletLast year, in my post entitled What’s in Your Wallet, a Cafe?, I had this to say about the iconic Capital One tagline:

“Since 2000, Capital One Financial — the nation’s largest direct bank — has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting

Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development

As Americans are all aware, the presidential campaigns are in full swing, more than a year before the actual election. (There are also holiday decorations for sale in Costco, months before the holiday season. We just can’t wait for some things, I

Sometimes if you blink you can miss a trademark infringement suit from beginning to end. Well, ok, that’s probably a slight exaggeration.

In case you missed the news reports from June, Accenture sued rival Deloitte for trademark infringement, asserting that Deloitte’s use of the slogan HIGH PERFORMANCE.AMPLIFIED. infringed on Accenture’s prior federally-registered rights in

It is not a secret (recipe or otherwise) that Kentucky Fried Chicken became KFC to more easily (through truncation in branding) communicate an expanded menu and a healthier approach to fast food. We’ve even wondered whether KFC eventually may bow to an image of the Colonel with no words, as a non-verbal

 On this Valentine’s Day, after enduring weeks of the same endless running of national retail jewelry chain advertising, leading up to this annually celebrated day of love and affection, I thought it might be fitting to try a few retail jewelry store taglines on for size and examine — at least from a trademark perspective — their protect-ability and likely placement on