We’re fans here of saying that we aren’t Dr. Nos; we try to create a symbiotic relationship between creatives and their lawyer counterparts. But more often than we realize, the advertising world affects the legal one. I may not yet have a decade in the legal business, but I can spot trends when I
Capsule
Grading Distinctive Vodka Bottle Trademarks
Last week, Works Design Group highlighted five vodka bottle designs to love. No doubt, a nice collection of very creative work. This stacked ice cube design is my favorite from their set:
The skull bottle design shown below also made Works’ top five, and it is certainly eye-popping. It was created by John Alexander, Dan…
A Question, a Funny and a Curiosity: Three Things Coming from a Trip to New York City
First, the curiosity, when you see a gaggle of characters and then notice they all have “tip purses” in some form with their respective costumes, beware. In a visit with a media company in Times Square (Viacom specifically) we had to pass a few of these characters who were looking to have their photo taken…
Webinar: Hot Marketing Topics with Trademark & Legal Implications
Last week I had the distinct pleasure of participating in a ninety-minute webinar with my good friend, frequent and eloquent guest-blogger on DuetsBlog — Aaron Keller of Capsule — complete with some friendly banter on the following: "Hot Marketing Topics with Trademark and Legal Implications."
Minnesota Continuing Legal Education has generously provided a link where the webinar can be viewed in its entirety, here.
As…
The Smell of Fear
—Aaron Keller, Principal at Capsule
During this time of year there are plenty of fright “experiences” where you can drag a loved one into a heart thumping confrontation of fear. These experiences are elaborately designed and those who attend know the rules, like “this one doesn’t allow the characters to touch you.” Apparently…
Is That a Brand or a Can on Your Belt?
—Aaron Keller, Principal at Capsule
It is known in a small circle that I began collecting belt buckles a few years back after visiting the Jack Daniels distillery and working with the Jack Daniels brand. So, when I travel, I try to pick up a buckle. When I find myself at flee markets…
FUSE: Sharing Extraordinary Experiences
—Aaron Keller, Principal, Capsule
We partook in the sharing and enjoyed the conversations.
The FUSE Conference, is not about splintering. It also isn’t about specialization or close-minded thinking. FUSE is about the disciplines of design, marketing, brand and research being brought together in a way that makes for a more engaged consumer, audience…
Whip Me Please. Don’t Ask.
—Aaron Keller, Capsule
How do you feel when you’re being a bit indulgent? Guilty, perhaps. Sometimes it’s just something small, something you can enjoy without too much of an afterthought. The whipped cream atop your favorite coffee house (low fat) drink might be one of those treats. It is for me.
But recently I’ve noticed…
The Crowd Versus the Dream Team
—Aaron Keller, Managing Principal at Capsule
This is a rant. Beware and hide your eyes if your ears turn red.
Why a rant? Because I’m wondering when average became great. For that matter, when did average become good? I’m not sure, but it seems like that’s what we’re striving for today: average.
Let me explain…
Lady Gaga and Bad Blake: Which is the More Authentic Individual Brand?
In the movie “Crazy Heart,” Bad Blake is asked about authentic country music and whether Tommy Sweet was “real” country. With his hatred for Tommy, he still gave him the authentic country nod. Kind words, but really what is an authentic brand when it comes to an individual star like…