The speaking circuit has come to a grinding halt, as it should, to slow the virus spread. My hope is to share some of that in-person content with each of you here.
Now more than ever, we need to receive nourishment, so if you don’t receive Seth Godin’s daily posts, you’re really missing out,
It’s been a while . . . about seven months now.
As you’ll see, a few things have happened since April, when we last left you with these gems on the topic of trademark bullying: Stop Bullying the Entrepreneurs, What does Entrepreneur Mean, Anyway?, and Public Shaming is Not the Solution to Trademark
Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties:
Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples.
We know something about non-ludicrous trademark protection for apples > First Kiss and Rave.
They are newly minted brands
I’ve been meaning to write about a TV commercial for a while, but I keep forgetting to do it.
Perhaps I need the very product being advertised in the commercial, because what gained my attention was the clever tagline following the brand name: Prevagen. The Name to Remember.
Given the goods being sold, it
That’s our motto here, but we live, eat and breathe trademark protection, so no surprise.
Our friends in the creative and design community also know the value of trademarks.
Love to see the bean-counters getting on board with this mantro too, a pleasant surprise.
When Aaron Keller of Capsule deeply cares about an issue (in a deeply fried kind of way), it’s hard not to stand up, pay attention, and follow instructions, especially when his picture of golden little nuggetized cheese curds are involved and the Minnesota State Fair is at stake.
As you might have discerned
We enjoyed connecting with our many friends at Fuse 2017 last week in Miami Beach, and experiencing the larger-than-life Martha Stewart and the living display of her fearless brand.
One of the many Fuse highlights was experiencing Aaron Keller explain the Physics of Brand, Capsule’s third book — this one Aaron Keller co-authored
-Martha Engel, Attorney
We often ask kids this question: “what do you want to be when you grow up?” While my trajectory towards lawyering is true, my answer wasn’t always immediately “lawyer.” I sought something that satisfied my passion for the creative, my critical eye, and my aptitude for math. For a long time,
For those of you who have been with us since the beginning of this wonderful collaboration of legal and marketing types, known as DuetsBlog, you also know we have a mascot dubbed Duey — he’s depicted in the squirrel graphic at the top of this page. Here is his story, as told by Aaron