For years, Samsung and Apple have battled over intellectual property rights associated with each party’s smart phones. Apple sued Samsung in 2011 and the jury found that Samsung had infringed Apple’s trade dress, design patents, and utility patents. On May 15, 2015, the Federal Circuit upheld the findings regarding infringement of design and utility patents,
Barefoot Bucha is a better example of poor branding than trademark bullying
Jason Voiovich, VP, Marketing, Analytics & Research Services, Logic PD
characteristic of one person or thing, and so serving to distinguish it from others: juniper berries give gin its distinctive flavor.
– New Oxford American Dictionary
I hadn’t heard of kombucha, much less Certified Organic craft kombucha. (Somewhere, a hipster is crying…
Forget the 6s, is the iPhone 3d coming soon?
When the iPhone 6s was announced, the 3D touch was a heavily touted feature. The touch screen can now sense how hard you’re pushing. Functionally, it’s a great improvement that gives users new ways to interact with programs. But a new trademark application filed by Apple on August 18, 2015 suggests that this may not…
-Wes Anderson, Attorney
It bears mentioning when one of the world’s most famous brands releases one of the world’s most prominent and readable privacy policies. That’s just what Apple did this week, and the message to other brands is clear – privacy policies can be a massive marketing opportunity, not just an obscure legal nuisance.…
Apple Takes Us Back to PENCIL and PAPER
-Martha Engel, Attorney
If you are a member of the Cult of Apple, like tech, or even just watch the news, you’re probably aware that yesterday was Apple’s big fall event where they announce new product launches and updates. The event showcased a new iPhone with enhanced photo features (as this Wired article aptly puts…
Reimagining 3D printing
– Derek Mathers, Business Development Manager, Worrell
3D printing has the potential to be a disruptive technology because it is the first human manufacturing technique that emulates nature by growing complex structures additively, using only the required material. 3D printing gives engineers the freedom to design without the constraints of a mold, and carries with…
Trademark a feeling.
–Aaron Keller, Managing Principal, Capsule
How fast are you getting at typing with your thumbs? My high school typing instructor would be so proud of my advancements. I’d say 60 words a minute if I am humming along with an idea of what to write. Not bad, proud to say I am writing…
10 Reasons To Change Your Name
– Mark Prus, Principal, NameFlash
I’m often asked by companies if they should change the name of a product, service or even the company itself. Here is my shortlist of 10 really good reasons to change your name:
- People Can’t Pronounce or Spell Your Name – Here are a few of the names chosen by
Designers, Marketers, TM Counsel, As One
Seth Godin writes a post today that resonates with our continued drum beat about a corporate chasm that can divide those on the same team.
In his post, Seth writes about the “inevitable split between the people who market what gets made and the people who design what gets made.”
He notes the difficulty…
Singular Iconic Non-Verbal Logo Silhouettes?
We’ve spilled a fair amount of digital ink discussing the power of non-verbal logos, especially the few iconic ones that can truly stand alone as silhouettes and need no color or words to convey their unique singularity:
Although I fully recognize that my bias…